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Create a Logo Style Guide: Protect Your Brand

Document your logo correctly for all use cases

Branding & Marketing

A logo style guide ensures that your logo is used correctly everywhere — whether by you, your team, or external vendors. It protects the integrity of your brand.

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Contents of a Logo Style Guide

  1. Logo variants — Primary, secondary, icon, inverted, B&W
  2. Color definitions — HEX, RGB, CMYK, Pantone for each brand color
  3. Minimum sizes — Smallest allowed display (e.g., 25mm width print, 120px digital)
  4. Clear space — Minimum distance around the logo
  5. Typography — Primary and secondary fonts, hierarchy
  6. Do's & Don'ts — What's allowed and what's not

Do's & Don'ts — Examples

Do's:

  • ✅ Use logo on white or specified backgrounds
  • ✅ Maintain proportions
  • ✅ Respect clear space
  • ✅ Use provided files

Don'ts:

  • ❌ Distort or rotate the logo
  • ❌ Change colors
  • ❌ Add effects (shadows, glow, 3D)
  • ❌ Place logo on busy backgrounds
  • ❌ Remove or add logo elements

A style guide may seem like overkill — but it saves you countless revision loops in the long run. Start with the logo editor and document properly from the beginning.

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