Privacy & storage

We use necessary browser storage for language, login persistence and editor flow. Recently used fonts and symbols are only stored if you allow convenience storage.

No marketing tracking and no advertising cookies.

Logo File Formats: SVG, PNG, PDF, EPS — Which Is for What?

The complete guide to logo file formats

Technical & Export

Every logo should exist in multiple formats — but which ones do you actually need? This guide explains all relevant file formats and when to use them.

Generated graphic for article Logo File Formats: SVG, PNG, PDF, EPS — Which Is for What?

Vector Formats (scalable)

  • SVG — Web standard, editable, perfect for digital use
  • PDF — Universal, print-ready, preserves vector data
  • EPS — Legacy format for print shops (being replaced by PDF)
  • AI — Adobe Illustrator native (only editable with Illustrator)

Raster Formats (pixel-based)

  • PNG — Transparency, lossless, ideal for web/social media
  • JPG — Only for photos with logo (never logo alone as JPG)
  • WebP — Modern web format, smaller than PNG
  • ICO — Specifically for favicons

The Perfect Logo File Collection

Deliver to your client (or yourself) at least:

  1. logo.svg — Vector file (master)
  2. logo.png — 1080×1080 px, transparent
  3. logo-white.png — Inverted for dark backgrounds
  4. logo-bw.svg — Black & white version
  5. favicon.svg — Icon-only as SVG
  6. logo.pdf — Print-ready

Our logo editor exports SVG and PNG directly — you're instantly ready for web and social media.

Ready to create your logo?

Free visual editor with SVG export.

Related Articles