Logo for Social Media: Sizes, Formats, and Tips
Your logo perfect on Instagram, Facebook, LinkedIn & more
Social media is often the first place potential customers see your logo. Each platform has its own requirements for size and format. Here's the complete guide.
Profile Picture Sizes 2026
| Platform | Profile Pic | Display |
|---|---|---|
| 320×320 px | Circle, 110px | |
| 170×170 px | Circle, 40px | |
| 400×400 px | Circle | |
| YouTube | 800×800 px | Circle |
| TikTok | 200×200 px | Circle |
| X (Twitter) | 400×400 px | Circle |
Recommendation: Create your logo as 1080×1080 px PNG — it works everywhere.
Design Tips for Round Profile Pictures
- Make sure nothing gets clipped (corners invisible in round display)
- Use the icon version of your logo (without wordmark)
- Sufficient padding: logo should fill ~80% of the circle
- Test on different backgrounds (light and dark mode)
Consistency Across Platforms
Use the same logo icon on all platforms — customers should instantly recognize you whether on Instagram, LinkedIn, or YouTube.
Export your logo in all needed sizes directly from the logo editor — SVG for web, PNG for social media.
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