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Logo Scaling and Resolution: From Favicon to Poster

Why your logo must work at every size

Technical & Export

A logo that looks great on a 4K monitor can be unreadable as a favicon. And vice versa. Scaling is one of the most important — and most underestimated — requirements for a logo.

Generated graphic for article Logo Scaling and Resolution: From Favicon to Poster

Vector vs. Raster Scaling

SVG (Vector): Always sharp, regardless of size. An SVG logo works losslessly from 16px to 10,000px.

PNG/JPG (Raster): Fixed pixel count. Enlarge = blurry. Shrink = details lost.

That's why: Always create your logo as SVG and export raster versions in needed sizes.

Commonly Needed Sizes

Use CaseSizeFormat
Favicon32×32 pxSVG or ICO
App icon512×512 pxPNG
Social media1080×1080 pxPNG
Email signature300 px widePNG
Website headeranySVG
Business card300 DPI vectorSVG→PDF
Poster/banneranySVG→PDF

DPI Explained

DPI (Dots Per Inch) indicates how many pixels are printed per inch:

  • 72 DPI — Screen (outdated, now variable PPI)
  • 150 DPI — Newspaper print
  • 300 DPI — Quality print (standard)
  • 600 DPI — Fine art print

For SVGs, DPI is irrelevant — that's the advantage of vectors!

Scalability starts with the right format. Create your logo as SVG in our editor and you're prepared for any size.

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