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SVG vs. PNG vs. JPG: Which Format for Your Logo?

The complete comparison of all image formats

SVG & Vector Graphics

SVG, PNG, JPG, WebP, AVIF — the selection of image formats is vast. But which one is right for your logo? In this comparison, we analyze the most important formats and give clear recommendations.

Generated graphic for article SVG vs. PNG vs. JPG: Which Format for Your Logo?

Formats at a Glance

FormatTypeTransparencyScalingFile Size
SVGVector✅LosslessVery small
PNGRaster✅LossyMedium–large
JPGRaster❌LossySmall–medium
WebPRaster✅LossySmall
AVIFRaster✅LossyVery small

SVG — The Winner for Logos

Pros:

  • Infinitely scalable without quality loss
  • Tiny file size (often under 10 KB)
  • Colorable and animatable via CSS
  • Searchable text

Cons:

  • Not suitable for photographs
  • Complex graphics can produce large files

Recommendation: SVG is the primary logo format. Always export it.

PNG — The Versatile All-Rounder

Pros:

  • Transparent background
  • Lossless compression
  • Universal compatibility

Cons:

  • Gets blurry when scaled
  • Larger files than JPG/WebP

Recommendation: PNG as secondary format — for social media, presentations, everywhere SVG isn't possible.

JPG — Only for Photos

Pros:

  • Excellent for photography
  • Small file size at good quality

Cons:

  • No transparency
  • Lossy compression (artifacts on text)
  • Bad choice for logos with sharp edges

Recommendation: Never use JPG as your primary logo format.

Which Format When?

  • Website (logo in header) → SVG
  • Social media profile picture → PNG (1080×1080 px)
  • Email signature → PNG (max. 300 px wide)
  • Print (business cards) → SVG or PDF (from SVG)
  • App icon → PNG in various sizes (512×512, 192×192, 48×48)
  • Favicon → SVG (modern) or ICO (legacy)

The answer is almost always: Create your logo as SVG and export PNG variants as needed. That's exactly what our logo editor enables — with one click.

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